MARQ Magazine is keen to find out how women feel about their cars and how much they enjoy driving. Please take a few minutes to complete our survey.
Cars are often the second biggest purchase both men and women make and we’re sure that many women do enjoy their cars but feel their desires and concerns about driving are largely ignored.
We’d like as many responses as possible so please feel free to direct your female friends, relatives and colleagues to this website. Many questions can be answered whether or not you currently have or drive a car.
Your opinions will help shape the magazine’s editorial so we can keep you interested in the world of motoring. The car industry also needs to learn how to address women’s needs so you could be helping to make a real difference.
You do not need to answer all of the questions and you do not need to supply any contact details unless you wish to take part in the prize draw. If you prefer to print out and post the survey please send it to MARQ Magazine Survey, PO Box 23, Dursley, Gloucestershire GL11 5WA, UK. You will need to apply postage.
This survey is open to female participants of any age. We politely request that men refrain from taking part so that we can gauge as good a result as possible. Let the girls have their say!
Feelings about cars and driving
1 Please say whether you agree or disagree with the following statements
It’s essential I have a car for work and domestic use
Agree Disagree
I’m happy to share the use of a car with family members or friends
Agree Disagree
My car is one of my favourite belongings
Agree Disagree
It’s important to me to have the right make and model
Agree Disagree
I feel safer in my car than on public transport
Agree Disagree
My car says a lot about my personality/status
Agree Disagree
My car gives me a realm of freedom
Agree Disagree
2a Do you enjoy driving? Yes No
2b If yes, what are the main reasons? Tick any which apply.
Ease of getting from one place to another
Free to travel at a time which suits
Enables you to make your day more flexible
Satisfaction with helping others – with lifts, heavy shopping etc
Having control of a vehicle
Enjoy the speed
It’s a skill you like to make use of/show off
It challenges you
It’s interesting/entertaining
It’s an opportunity to see things/areas you may not otherwise see
It’s relaxing
It’s your own space
Other, please specify
3 Do you ever go out for a drive, purely for the enjoyment of it?
Yes No
4 If you don’t enjoy driving what are the main reasons? Tick any which apply.
Lack of confidence
Too stressful
Object ethically/environmentally
Often stuck in traffic jams
Concern about safety
Worry about actions of other drivers
Worry about getting lost/navigation
Prefer to be the passenger
Other, please specify
5 How do you feel about driving in countries where they drive on the opposite side of the road?
It’s fine – I encounter few problems
It’s OK once I’m used to it
It’s stressful
I avoid driving in those countries
No experience
6 How would you describe your interest in cars?
I’m very interested in high performance/luxury cars
I’m interested in all types of cars
I’m interested in all cars within my budget
I have a vague interest in cars
I would drive anything so long as it works well
I don’t think it matters how they perform or what they look like
7a Did you or will you have a special vehicle for your wedding?
Yes No Not applicable
7b If yes, what make and model was it/will it be?
Desirable cars
8 From the list of major brands please select your top 3 most desirable
brands and your 3 least desirable brands
Most desirable
a
b
c
Least desirable
d
e
f
Reliable cars
9 From the list of major brands please select your top 3 most reliable or
satisfactory brands and your 3 least reliable or satisfactory brands,
according to your perceptions and/or experience
Most reliable
1
3
3
Least reliable
1
3
3
Vehicle ownership
10 Do you…
Own a car?
Share ownership of a car?
Lease a car?
Have a company car?
Don’t have a car or access to a car currently
11a Do you own, lease or have access to more than one car?
Yes No
11b If yes, how many in total?
12a Do you own a car which cannot be driven?
Yes No
12b If yes, what is the main reason?
Classic/collection/investment vehicle
It’s in disrepair
Haven’t yet passed driving test
Have a driving ban
No tax/insurance
Under age/too old
Other, please specify
13 Do you own or have a licence for any other type of vehicle?
Motorbike/moped
Caravan
Self-drive horse-box
Mini bus/coach
Truck/HGV
Other, eg pilot please specify
14 How often do you usually change your car?
Within less than a year
Annually
Every two years
Every three to five years
After periods of five years or more
15 Do you tend to choose a car which is
Brand new?
Second-hand?
Varies
Have no choice
16 When you shop for a car do you have a good idea of what you want?
Yes No
17 Do you research vehicles you are interested in by
Looking on the internet
Reading motoring magazines/newspaper sections
Watching car TV programmes
18 Could websites, publications or TV programmes be more helpful?
Yes No
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